Privacy Policy
Last updated: January 2025
1. Introduction
This Privacy Policy describes how Minimal ("we," "us," or "our") collects, uses, shares, and protects your personal information when you use our website builder and AI assistant services. We are committed to protecting your privacy and ensuring transparency about our data practices.
By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please do not use our services.
2. Information We Collect
We collect various types of information to provide and improve our services:
2.1 Personal Information
Information you provide directly to us, including:
- Account Information: Name, email address, password, and profile details when you create an account
- Business Information: Company name, business type, industry sector, and organization details
- Payment Information: Billing address, payment method details (processed securely through third-party payment processors)
- Communication Data: Messages, feedback, support requests, and any other information you provide when contacting us
2.2 Automatic Information
Information collected automatically when you use our services:
- Usage Data: Pages visited, features used, time spent on platform, interaction patterns, and navigation paths
- Device Information: IP address, browser type and version, operating system, device identifiers, and screen resolution
- Log Data: Access times, error logs, performance data, and system activity information
- Analytics Data: User behavior patterns, feature adoption rates, conversion metrics, and service performance indicators
2.3 Website Content
Content you create and store using our platform, including website designs, text, images, multimedia files, and configuration settings.
2.4 AI Interaction Data
Conversations with our AI assistant, prompts, responses, and interaction history to improve service quality and personalization.
3. How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: To provide, operate, maintain, and deliver the features and functionality of our services
- Account Management: To create and manage your account, authenticate users, and provide customer support
- Service Improvement: To analyze usage patterns, develop new features, and enhance user experience
- Communication: To send service updates, technical notices, security alerts, and respond to inquiries
- Personalization: To customize content, recommendations, and features based on your preferences and usage
- Security: To detect, prevent, and address technical issues, fraud, and unauthorized activities
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Business Operations: To process payments, manage subscriptions, and maintain business records
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With third-party vendors who perform services on our behalf (hosting, payment processing, analytics, customer support)
- Business Transfers: In connection with mergers, acquisitions, or sale of assets, subject to confidentiality obligations
- Legal Requirements: When required by law, court order, or to protect our rights, property, or safety
- With Your Consent: When you explicitly authorize us to share information with third parties
- Aggregated Data: Anonymized and aggregated data that cannot identify individual users may be shared for research or marketing purposes
5. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
- Active Accounts: Account data and content are retained while your account remains active
- Closed Accounts: Account data is deleted within 90 days of account closure, except where legally required to retain
- Payment Records: Financial transaction records are retained for 7 years to comply with tax and accounting regulations
- Usage Logs: Server logs and analytics data are retained for 24 months for security and service improvement purposes
- Marketing Communications: Contact information for marketing is retained until you opt out or request deletion
- Legal Holds: Data may be retained longer when subject to legal obligations, disputes, or investigations
6. Data Security
We implement comprehensive security measures to protect your information:
- Encryption: Data is encrypted in transit using TLS 1.3 and at rest using AES-256 encryption standards
- Access Controls: Strict role-based access controls and authentication requirements for system access
- Infrastructure Security: Regular security audits, vulnerability assessments, and penetration testing
- Monitoring: 24/7 security monitoring, intrusion detection systems, and automated threat response
- Employee Training: Regular security awareness training and strict data handling protocols for all staff members
While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but continuously work to enhance our protective measures.
7. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete personal information
- Deletion: Request deletion of your personal information, subject to legal retention requirements
- Portability: Request a machine-readable copy of your data to transfer to another service
- Objection: Object to processing of your information for direct marketing or other purposes
- Restriction: Request restriction of processing under certain circumstances
To exercise these rights, contact us at privacy@minimal.lat. We will respond to requests within 30 days. You also have the right to lodge a complaint with a data protection authority.
8. Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your experience and collect information about service usage:
8.1 Types of Cookies
- Essential Cookies: Required for basic site functionality, authentication, and security
- Performance Cookies: Collect anonymous data about how visitors use our site to improve performance
- Functional Cookies: Remember your preferences and personalization settings
- Analytics Cookies: Help us understand user behavior and measure service effectiveness
8.2 Managing Cookies
You can control cookies through your browser settings. Note that disabling certain cookies may limit functionality. Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block all cookies (may affect site functionality)
- Delete cookies when closing browser
9. International Data Transfers
We operate globally and may transfer your information to countries outside your residence. When we transfer data internationally:
- We ensure adequate safeguards are in place through standard contractual clauses or other approved mechanisms
- We comply with applicable data protection laws and regulations
- We maintain the same level of protection regardless of where data is processed
- Data may be processed in the United States, European Union, or other jurisdictions where our service providers operate
By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.
10. Children's Privacy Protection
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
If we discover that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information promptly. We are committed to complying with the Children's Online Privacy Protection Act (COPPA) and similar regulations worldwide.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes through:
- Email notification to your registered email address
- Prominent notice on our website
- In-app notifications when you log in
Your continued use of our services after changes become effective constitutes acceptance of the updated policy. We encourage you to review this policy periodically. The "Last updated" date at the top indicates when the policy was last revised.
12. Contact Information
For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@minimal.lat
Postal Address:
Minimal
Privacy Department
1234 Innovation Drive
San Francisco, CA 94102
United States
Response Time: We aim to respond to all privacy inquiries within 5 business days.
Data Protection Officer: For EU-related inquiries, contact our Data Protection Officer at dpo@minimal.lat